Destination focus: Bulgaria, holidays to cater to every need


Thermal waters, stellar mountain resorts, a warm Black Sea coast, and cities packed with history. What more could you want from a country?

Bulgaria is one of the most popular overseas destinations among Turkish citizens, with 780,000 trips made in 2016, but what can we expect for 2018?

We spoke to Annie Haralambieva of the Bulgarian Ministry of Tourism ahead of EMITT 2018 to find out what’s in store.

Annie, what brings the Bulgarian Ministry of Tourism back to EMITT in 2018 and what are you looking to promote?  

Turkey is our fifth largest source market so it’s really important for us. The Ministry of Tourism takes part in EMITT every year as it’s one of the largest travel exhibitions in the world.

What are the key geographical markets you are focusing on?

Some of our key markets are Turkey of course, Romania, Serbia, Greece, France, the UK, Germany, Russia, and a good few others.

What tourism products are you offering for 2018?

Our main focus is on winter tourism and city-breaks, as well as spa, wellness, and balneo-therapy tourism.

What differentiates Bulgaria from other destinations?

Bulgaria is positioned as a well-known and popular year-round tourist destination with a clear identity and preserved cultural heritage and nature. It is an easily accessible destination providing tourism products for each season of the year.

Our traditional tourism products are beach holidays and ski tourism. However, surveys covering our main source markets indicate that Bulgaria is also an attractive destination for very specific types of tourism: cultural-cognitive tours, spa and balneo-therapy tourism, rural and ecotourism, birds and wildlife, golf, wine and gourmet tourism, Danube River cruises, and business tourism.

What are the most popular attractions in Bulgaria?

Bulgarian winter resorts have always been a popular attraction and are considered a paradise for skiing, snowboarding and other extreme winter sports. Our combination of stunning landscapes and modern sports facilities attract thousands of visitors every year. Some of our most famous winter resorts are Bansko, Pamporovo, and Borovets. In February 2018, Bansko will host the FIS Snowboard World Cup for the second year running.

Bulgaria is also among the most abundant European countries for thermal water wealth and diversity. The mineral water in Bankya, Sandanski, Velingrad, Kostenets, Devin, and Sapareva Banya to name but a few is famous for its healing properties. In these and many other places in Bulgaria, modern spa centres have been built around the hot springs and attract visitors from all over the world.

What type of companies will be exhibiting with you in the national pavilion? 

As is tradition, the Bulgarian national stand will feature tourism companies, municipal administrations, branch organisations, and regional tourism structures.

Discover Bulgaria’s travel opportunities at stand C210 at EMITT 2018.
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