Exhibitor case study: Wyndham Batumi, Georgia


The Georgian town of Batumi – or the pearl of the Black Sea – as it is often referred to, is Georgia’s summer holiday capital. The leading resort town offers palm-tree laden beaches, and a buzzing city full of exciting nightlife and shopping.

The Georgian town of Batumi – or the pearl of the Black Sea – as it is often referred to, is Georgia’s summer holiday capital. The leading resort town offers palm-tree laden beaches, and a buzzing city full of exciting nightlife and shopping.  

The Wyndham Batumi, one of the town’s leading hotels participated at EMITT 2019 as part of the Georgian national stand. We spoke to Mariam Sharabidze, Sales Executive for Wyndham Batumi to find out more about their EMITT experience.
 

Why did you decide to take part in EMITT this year and what are your objectives?

We’ve been taking part at EMITT for two years now at the Georgian stand. It’s a great place to promote our hotel, as well as our city of Batumi, which is very popular destination not only in Georgia but beyond as well. Attending this event gives us opportunity to meet with other representatives of tourism sector and establish new business relationships with them.
 

Who are you looking to meet at the show?

Since EMITT is a global event held in Istanbul, participants gather in one place from all over the world. It gives us opportunity to build up new connections with travel agencies and many kinds of corporate companies operating in Turkey and beyond its borders. It’s important to point out that Batumi is just 20/25 minutes away from the Turkish border, it is a big advantage and objective to bring individual Turkish tourists and big corporate groups to our hotel.


 

How was 2018 for your company and what are you expecting for 2019?

Last year we had a good experience at EMITT, we got around 70/80 contacts a day. But due to the exchange rate we didn’t reach our overall target in the end, but nevertheless we gained work and value from Turkey, which is really good.
 

Will you be expecting to return to EMITT next year?

EMITT is one of the biggest and most famous exhibitions in the tourism industry. We try to attend every year and next year will be no exception.

EMITT is a big opportunity for creating good business networks and connections. It’s a great opportunity to introduce your business and country, to exchange cultures and ideas, to make friends and for people all over the world to reach their targets and build up their businesses.
 

What are the benefits of exhibiting as part of a national stand?

Being part of national stand helps us to attract visitors interested not only in hotel accommodation but also people who are motivated to learn more about Georgia and Batumi, our culture and entertainment sector. Together with our hotel, we introduce our city and country, which is very a diverse destination.
 

Be a part of EMITT 2020

If you’re interested in promoting your tourism organisation or business on the East Mediterranean market, then EMITT is the place to be.
 
Meet over 57,000 visitors interested in the latest travel opportunities and deals.
 
Enquire today to find out more about how the show can benefit you.
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