Agustini Rahayu

Agustini Rahayu

Director of Marketing Development for Europe Region, Ministry of Tourism and Creative Economy of the Republic of Indonesia

Graduated as an Architect, Ayu continued to study her postgraduate program by taking Master of  Communication Science. Ayu began her career as an architect in prominent architect consultant in Jakarta. Being recruited to help the Ministry with the development of Garuda Wisnu Kencana and National Museum was some of her big achievements. After those challenging experiences, she gave her full service as a Civil Servant.

She started to focus on marketing since she was appointed as Head of Marketing Promotion for Western Europe in 2005. During her service period, she  experienced being promoted as Deputy Director of International Tourism Marketing Strategy and moved to her passionate area of Marketing, working with media as Deputy Director of International Marketing Communication.

After experiencing to lead in few areas of marketing division for several years, she got promoted to her current official position as Director of Marketing Development for Europe Region in the Ministry of Tourism and Creative Economy. Under her leadership, the number of tourist visits from European countries grew by 1.76% to 2,008,889 in 2018.

 

Time and date Venue Topic Speakers

Friday 31/01/2020

From 15:15 To 16:15

01/31/2020 15:15 01/31/2020 16:15 Focus Market: Explore the Opportunities of Overseas Destinations Although remote routes offer opportunities for tour operators and agencies, these destinations are not exactly preferred by holiday makers. We will invite EMITT international exhibitors to our Conference Stage and look for the answers of the following questions under the moderation of Cem Polatoğlu:

- Why should a tour operator arrange a tour to these destinations?
- What should be emphasized in these destinations to attract Turkish holiday makers?
- What are your differences from others?
- What elements should an operator arranging tours on these routes use to create demand?
- What is the market potential of these destinations in Turkey?
 
Conference Stage, Hall 2

Conference Stage, Hall 2

"Focus Market: Explore the Opportunities of Overseas Destinations"

Agustini Rahayu Paulo Roberto Caminha de Castilhos França Sadiq Dindar
Time and date

Friday 31/01/2020

From 15:15 To 16:15

01/31/2020 15:15 01/31/2020 16:15 Focus Market: Explore the Opportunities of Overseas Destinations Although remote routes offer opportunities for tour operators and agencies, these destinations are not exactly preferred by holiday makers. We will invite EMITT international exhibitors to our Conference Stage and look for the answers of the following questions under the moderation of Cem Polatoğlu:

- Why should a tour operator arrange a tour to these destinations?
- What should be emphasized in these destinations to attract Turkish holiday makers?
- What are your differences from others?
- What elements should an operator arranging tours on these routes use to create demand?
- What is the market potential of these destinations in Turkey?
 
Conference Stage, Hall 2
Venue

Conference Stage, Hall 2

Topic
Speakers