Emitt 2012

The East Mediterranean International Travel & Tourism Exhibition (EMITT) welcomes Argentina, Hungary, Czech Republic, Italy, Kazakhstan, Malaysia, Slovenia and Venezuela for the first time to the 16th annual edition of the event.

EMITT (9-12 February 2012, Istanbul) is the fifth largest tourism exhibition in the world and brought together 4500 participants from over 60 countries in 2011. . The exhibition is renowned for having the highest number of international exhibitors in Turkey. In 2012 the event has grown by 15% compared to last year.

The increased number of participating countries in EMITT each year demonstrates the high level of interest of the tourism world to Turkey, indicated by the fast growth of the exhibition.

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The world’s 5^th biggest fair and an important event for the global tourism industry, EMITT- the East Mediterranean International Travel and Tourism Exhibition gets ready to host tourism professionals and vacationers from all around the world.  The traditional exhibition organized since 1997 will take place on 9-12 February 2012 at the TUYAP Exhibition Center in Beylikduzu, Istanbul.

The East Mediterranean International Tourism and Travel Exhibition (EMITT) is organised by EKIN (part of the ITE Group) and assumes a major role in Turkey’s position as the world’s seventh biggest tourism country. The 16th edition of EMITT, creating opportunities for both inbound and outbound tourism, attracts tourism professionals from all over the world. National tourism agencies, tour operators and hotels, as well as more than 150 towns and cities within Turkey and regional development agencies started to prepare for the EMITT Fair which was visited by 52.800 native and non-native tourism professionals last year. The attendance of regional development agencies is expected to be even more than last year’s.

Although  EMITT is to be opened months later, 85% of the booths at TUYAP have already been sold. EMITT, the trigger of the Turkish tourism market, will this time host its visitors in all  of the 11 booths due to high level of interest to the event. The fair events will be held at 65.000 m² space.

Malaysia, that just launched tourism office in Istanbul after a break of 3 years, will be at EMITT with broader participation. Malaysia Tourism Office Director Bahruddin Sulaiman states, “EMITT offers a great atmosphere to meet with tourism professional and also vacationers. Every year, the fair has visitors and participants from all around the world. We would like to promote Malaysia at EMITT and hope this promotion will help to increase the number of incoming tourist to Malaysia.”

Just like agencies from other parts of the world, agencies in Turkey use increasingly online sale methods. In addition to online sale agencies, this year many traditional agencies has been offering economical and practical online solutions to its customers with the help of their new investments into online world. And now they all would like promote their online services at EMITT.

At the 16th edition of EMITT, consumers will find many new and innovative products. Leading businesses of the market such as Hrs, Booking.com, Expedia, Gullivers and Orbitz have already reserved their places and it is projected that  there will be more than 500 agencies at EMITT.