EMITT 2018 hailed as major success

More buyers, more meetings, more deals – the East Mediterranean Tourism and Travel exhibition raises its game in keeping with rapid industry development.

Better known as EMITT 2018, the fifth-largest travel show in the world surpassed itself last week with an outstanding 22nd edition, boosting its profile on the travel industry.

The event started on a high, with the opening ceremony’s high-profile speakers attracting a large crowd.

Insight on where the tourism industry is heading was shared by big names in the industry such as Minister of Tourism and Culture Prof. Dr. Numan Kurtulmuş, former UNWTO head Taleb Rifai, Mayor of Istanbul Mevlüt Uysal and Governor Vasip Şahin, President of the Turkish Tourism Investors Association Oya Narin, President of TUROFED Osman Ayık, and President of the Federal Association of Germany’s Tourism Sector Michael Frenzel.

The buzz of the opening ceremony paved the way for a rush of visitors through the doors and on to the show floor to source new destinations, tourism products, make new contacts, and attend the varied events programme.

An impressive 54,364 visitors descended on the Tüyap Fair Convention and Congress Center, 15% more than the 2017 event.

Moreover, the show attracted 40% more targeted buyers looking for travel deals to offer their clients. This was largely thanks to the Hosted Buyer Programme – a tailored itinerary of one-to-one meetings with exhibitors. 600 high-profile buyers from 106 countries were selected to take part based on their position and purchasing power from around 2,100 applicants. This led to over 7,000 pre-arranged meetings taking place – a testament to EMITT’s strength as a B2B platform.

On top of the opportunities for people to connect and network, a new conference programme was introduced, packed with industry-related sessions. Topics included issues facing the Turkish tourism market, travel trends and insights, gastro-tourism and how to use it to market cities, the future of travel agencies, online sales in emerging markets, and more.

“Our brand new conference programme went down extremely well, with standing-room only at many talks. This is something we’ll be looking to develop in the future,” commented Hacer Aydin, Tourism & Travel & Fashion Group Director, ITE Turkey.

The show was open to tourists and holidaymakers on the final two days, where they were able to get a feel for the destinations themselves, sample food and enjoy performances of national dances and music.

After a busy four days of meetings, contacts, and business, the travel industry is set for another year of healthy tourism results.