Inbound tourism rise for Turkey in early 2018

Turkey’s inbound tourism industry has shown positive signs across the board since the start of the year.

The news for tourism agencies and package tour operators from Turkey in 2018 is already very encouraging. Confidence in the country is high once more.

Across the first five months of 2018, tourism numbers grew 32% year-on-year, according to the Ministry of Culture and Tourism – and Turkey is anticipating 40 million inbound visits by the year’s end. That would be an overall 23% rise in numbers.

Inbound source markets

The response from key markets in 2018 has been strong too, with increases from main source markets Russia, Germany, UK, the Netherlands, and Iran.

Early results have fostered optimism for the rest of 2018. Throughout the year, Russia and Germany, the two largest source markets, are expected to send jointly 11 million tourists to Turkey in 2018.

2017 saw a five-fold increase in Russian visitors to Turkey, hitting 4.72 million in-bound visits that year. In 2018, the number is expected to reach 6 million.

In terms of Turkey’s second largest source market - Germany - Turkish Culture and Tourism Minister Numan Kurtulmus reveals early booking data has seen a 100% increase in reservations made by Germans for summer 2018. Now, as many as 5 million Germans are expected to visit this season.

Subsidies on flights from Germany to Turkey introduced in 2016 remain in place, with a budget of $220 million, as well – signalling a closer relationship between the pair.

Turkey is keen to keep this momentum rolling and attract more German visitors in 2018.

Turkish hotels and accommodation

This news is encouraging for hoteliers and resort operators from Turkey in 2018.

In January, Turkey saw Europe’s fastest rise in occupancy rates in Europe, hitting 62.5% occupancy in February. That’s a 23.5% year-on-year increase, off the back of an overall 17% rise in nationwide rates in 2017.

Hotel room prices are recovering too. The Hotels Association of Turkey (TÜROB) reports a national average rise of 1.9% in Q1 2018. In tourist hotspots like Istanbul, rates are rising at around 3.3% year-on-year.

Taking advantage of the market

Are you ready to capitalise on Turkey’s resurgent in-bound tourism sector? Do so at the Eastern Mediterranean Travel & Tourism Exhibition (EMITT) from 31 January – 3 February 2019.

It is the ideal place to find new partners and clients, do business and make deals with industry experts, showcase your destination or travel services, and increase your brand awareness in Turkey and beyond.

Enquire now for participation options at EMITT 2019.