Event Programme

Presidents’ Forum: Opinion Leaders Announce Their Predictions for Tourism in 2020

What are the expectations and predictions of the leaders in the sector for the tourism in the future?
How will Turkey’s perceivability as a brand be shaped up?
What kind of opportunities are created thanks to digitalization in tourism?
Which steps should be taken in order to improve the tourists’ profile and increase the spending amounts?
Which markets will be the ones that step forward?


                      

Moderators

Bahattin Yücel

Minister of Tourism of the 54th Government of Turkey

Speakers

Ali Bilir

Vice Chairman of TÜRSAB (The Association of Turkish Travel Agencies)

Firuz Bağlıkaya

Chairman of the TÜRSAB Executive Board

Oya Narin

President of TTYD

Sururi Çorabatır

Board Chairman of TÜROFED

Travelling with VR

Explore the World at EMITT!
 
Are you ready to look at the world from a completely different perspective?
We are going to present the whole world in front of your eyes on our opening day. Take a tour at the streets of Tokyo, take your place at a game in Hong Kong Stadium, glide over the Colosseum.
All the routes you have been wondering about are in fact waiting for you at EMITT, just a step away from you.

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

We Are Bringing the Mona Lisa: Beyond the Glass Exhibition to You!
 
Mona Lisa: Beyond the Glass exhibition is the first ever Virtual Reality experience presented by Louvre Museum. The Louvre Museum allows the visitors to go through a much more enriched personal experience with the world's most famous painting, while creating a whole new way to reach people inside and outside the building. Virtual reality technology allows you to examine the fine details of the painting, which was painted on a wooden panel, with a closer look and to observe the texture of the wooden panel and the cracks on it through the layers of paint.
 
The fact that the Louvre Museum and Mona Lisa, the brand values of which are quite high, are relying on technology is an important indicator of the key role digitalization plays in tourism.
 
We are waiting for all the tourism professionals to experience the Mona Lisa: Beyond the Glass exhibition free of charge in our VR area on the second day, where we will discuss issues regarding branding and digitalization at the conference stage. Don’t miss out on the chance to be inspired at this exhibition on how you may integrate VR technology and more into your business!

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Göbeklitepe, which is considered to be the first and the oldest temple in the world, is one of the most prominent subjects of the last period.

With the announcement of 2019 as the “Year of Göbeklitepe”, a case study on Göbeklitepe will be made at the EMITT Conference Stage and the digital temple based on Göbeklitepe will be open to visitors at the VR Zone, which we will build in cooperation with HTC Vive. With this experience, which will be offered free of charge to both the professional visitors and the general public, it will be possible to experience the forbidden places in Göbeklitepe with VR. Göbeklitepe VR content has been developed by our Digital Content Partner Reo-Tek.


In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Reach the Peak on the Last Day of EMITT!
 
Since the first climbers reached its peak in 1953, only 5,000 people in the world, where billions of people have lived, have been able to climb this mountain. Discover what's going on in the summit with Everest VR in EMITT’s warm environment along with highly realistic and impressive visuals.
 
You can experience Everest in 5 iconic scenes. Prepare for your expedition at Basecamp, traverse the terrifying Khumbu Icefalls, overnight at Camp 4, ascend the perilous Hillary Step, and finally conquer the summit of Everest.
 
It will be very enjoyable to even watch the Everest Experience, which is the utmost virtual reality experience, on the giant screen at our Conference Stage.

In collabration with:

 

Moderators

Batuhan Başal

Country Manager , HTC Turkey

'Made in Turkey' in Tourism

Competition in tourism is always quite high. To stand out among various countries and destinations, you need to highlight your differences and carry out high-level promotional activities. The strategy, promotion and implementation for the branding of a country can only be realized with the collective consciousness of the sector. The use of technology has become an important factor that will put you ahead of the competition; both in terms of marketing and operations. In this panel, we will discuss the point that branding activities can reach with the support of technology and the correct codes of national promotion.
 

Moderators

Dr. Cem Kınay

Futurist, Experience Designer

Speakers

Fatoş Karahasan

Author, Consultant

Ömer Şengüler

Brand Architect

Vedat Başaran

Chef

Disruptive Global and Local Trends in Tourism

• What are the mega trends affecting the tourism sector for the coming period? 
• How will the aviation sector be affected by the changes and how will it affect the tourism sector?
• What will be waiting for the accommodation sector in 2020?
• What will tourism consumers pay attention to when planning their travels?
• What kind of innovations will Generation Z require in tourism?
• What will be the prominent trends in destination tourism?

Moderators

Hüseyin Baraner

Secretary General of Twin Cities World Tourism Association

Speakers

Bahadır Peksezer

Ipsos Senior Client Officer

Teoman Tosun

Onur Air General Manager , TÖSHİD Vice President

Ülkay Atmaca

Chairman of Executive Board, POYD

Increase the Performance of Your Digital Sales Channels

In collabration with:

Moderators

Arden Agopyan

Founder , HotelRunner

Speakers

Dündar Özdemir

CEO of Wirecard Turkey

Orkun Tekin

Otelz.com Founding Member

Özkan Hacıoğlu

Neredekal.com Founder and General Manager

Keynote: Mathematics of Destination Marketing

“The Mathematics or Tourism Demand Modeling” is vital for perspective Destination’s role in the Visitor Economy. New and existing global Destinations must analyze the potential supply or visitors’ interest for holidays and business travelers. We will examine “Tourism Demand factors” in order to forecast the demand in a specific country; i.e. the motivation, ability to travel directly or indirectly followed by the travel consumer behavior.
 

Moderators

Dr. Edward Dramberger

Principal of Destination Dr. Consulting

Focus Market: Explore the Opportunities of Overseas Destinations

Although remote routes offer opportunities for tour operators and agencies, these destinations are not exactly preferred by holiday makers. We will invite EMITT international exhibitors to our Conference Stage and look for the answers of the following questions under the moderation of Cem Polatoğlu:

- Why should a tour operator arrange a tour to these destinations?
- What should be emphasized in these destinations to attract Turkish holiday makers?
- What are your differences from others?
- What elements should an operator arranging tours on these routes use to create demand?
- What is the market potential of these destinations in Turkey?
 

Moderators

Cem Polatoğlu

Founding Member of the Tour Operators Platform , Chairman of the Board of Tur Andiamo Travel Agency

Speakers

Agustini Rahayu

Director of Marketing Development for Europe Region, Ministry of Tourism and Creative Economy of the Republic of Indonesia

Paulo Roberto Caminha de Castilhos França

Consul General of Brazil in Istanbul

Sadiq Dindar

Manager Marketing and Promotions Middle East and Turkey at South African Tourism

Travelling with VR

Explore the World at EMITT!
 
Are you ready to look at the world from a completely different perspective?
We are going to present the whole world in front of your eyes on our opening day. Take a tour at the streets of Tokyo, take your place at a game in Hong Kong Stadium, glide over the Colosseum.
All the routes you have been wondering about are in fact waiting for you at EMITT, just a step away from you.

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

We Are Bringing the Mona Lisa: Beyond the Glass Exhibition to You!
 
Mona Lisa: Beyond the Glass exhibition is the first ever Virtual Reality experience presented by Louvre Museum. The Louvre Museum allows the visitors to go through a much more enriched personal experience with the world's most famous painting, while creating a whole new way to reach people inside and outside the building. Virtual reality technology allows you to examine the fine details of the painting, which was painted on a wooden panel, with a closer look and to observe the texture of the wooden panel and the cracks on it through the layers of paint.
 
The fact that the Louvre Museum and Mona Lisa, the brand values of which are quite high, are relying on technology is an important indicator of the key role digitalization plays in tourism.
 
We are waiting for all the tourism professionals to experience the Mona Lisa: Beyond the Glass exhibition free of charge in our VR area on the second day, where we will discuss issues regarding branding and digitalization at the conference stage. Don’t miss out on the chance to be inspired at this exhibition on how you may integrate VR technology and more into your business!

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Göbeklitepe, which is considered to be the first and the oldest temple in the world, is one of the most prominent subjects of the last period.

With the announcement of 2019 as the “Year of Göbeklitepe”, a case study on Göbeklitepe will be made at the EMITT Conference Stage and the digital temple based on Göbeklitepe will be open to visitors at the VR Zone, which we will build in cooperation with HTC Vive. With this experience, which will be offered free of charge to both the professional visitors and the general public, it will be possible to experience the forbidden places in Göbeklitepe with VR. Göbeklitepe VR content has been developed by our Digital Content Partner Reo-Tek.


In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Reach the Peak on the Last Day of EMITT!
 
Since the first climbers reached its peak in 1953, only 5,000 people in the world, where billions of people have lived, have been able to climb this mountain. Discover what's going on in the summit with Everest VR in EMITT’s warm environment along with highly realistic and impressive visuals.
 
You can experience Everest in 5 iconic scenes. Prepare for your expedition at Basecamp, traverse the terrifying Khumbu Icefalls, overnight at Camp 4, ascend the perilous Hillary Step, and finally conquer the summit of Everest.
 
It will be very enjoyable to even watch the Everest Experience, which is the utmost virtual reality experience, on the giant screen at our Conference Stage.

In collabration with:

 

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Catalysts in the Industry Seeking New Flavors

Gastronomy is one of the most effective tools in the prominence of a destination and the branding of a country. And even though our national cuisine provides an unlimited resource, it is yet to utilize its full potential due to the lack of proper moves and strategies. What needs to be done to uncover this potential will be discussed at the chef-writer-entrepreneur intersection.

Let’s talk about TURKISH CUISINE with NEW and OLD presentations:

• What do you think being the catalyst of the sector means?
• What roles do you think the chefs, food writers, travelers, and entrepreneurs play in gastronomy tourism?
• What kind of a potential do you think Gastronomy Tourism offers?
• What should the chefs-writers-entrepreneurs such as yourself do so that this potential is revealed?
• How should the policies evolve so we can meet in a common ground and proceed with common strategies? On state level or on local administration level?

Moderators

Gürkan Boztepe

President of Gastronomy Tourism Association

Speakers

Sahrap Soysal

Turkish Gastronome and Food Writer

Sedat Arslan

Chef

Sinem Çapraz

Chef, TV Personality

Destination Strategies by Municipalities

Competition in tourism has always been quite high. You have to put an emphasis on your differences and carry out promotional activities wisely in order to stand out among many destinations.  Cities and regions should use their cultural richness such as architecture and cuisine along with their special natural formations so that the local tourism is improved while regional development is achieved. In this new period, the kind of tourism moves for destination marketing that will be made by municipalities is one of the most intriguing issues in the sector. In this context, we would like to invite you to the panel “Tourism Moves for Destination Marketing by Municipalities” to talk about promoting the cities and to create a roadmap for tourism-oriented development.


In collabration with:




 

Moderators

Dr. İrem Ayrancı Onay

Urban Strategy Partners Founder , Urban Planner

Speakers

Ahmet Bayhan

Head of the Association for Tourism and Promotion of Bursa , Head of the Bursa Metropolitan Municipality Department of Media, Publications and Public Relations

Cumhur Güven Taşbaşı

Istanbul Tourism Platform Coordinator

Hatice Gökçe Başkaya

Head of İzmir Metropolitan Municipality Department of Foreign Relations and Tourism

Özcan Biçer

İstanbul Tourism Platform Technical and Administrative Coordinator , Urban Planner Ms.Sci.

Sezer Cihan

Gaziantep Metropolitan Municipality Secretary General , Secretary General of the Union of Historical Towns

Are Influencers Just a Fad or An Effective Solution?

One of the most talked about and most invested areas of the last period is influencer collaborations. The positive impact of influencers on the tourism sector is undeniable. On the other hand, authenticity of the provided information is also among the questioned subjects. Correct handling of influencer collaborations, the things to be done to create the right perception and lessons learned from mistakes will be discussed in this panel.

In collabration with:

Moderators

Murat Zafer Özbilgi

Gezimanya Founding Partner

Speakers

Elvin Levinler

Traveller, Hürriyet Travel Writer

Marina Comes

Instagrammer

Sevil Mert

Founder of 'Çok Okuyan Çok Gezen' Blog , Travel Writer

Tom Grond

Travel Blogger

Tuğçe Yılmaz Özbilgi

Gezimanya Founding Partner

Is it Possible to Transform Tourism with 'Göbeklitepe', The Ground Zero of History?

Last year, one of the most emphasized subjects at our conference stage was that tourism should go local and the locals should be included in the tourism economy. It was concluded that the most important factor that will affect the brand value of the country as a whole is the fact that each region and destination has become a brand itself.

This year at EMITT, we will shift the focus from “what” to do and discuss “how” to do it!
 
Make sure not to miss out this case study in which we will create a viable business model/roadmap that includes how a region should be handled as a whole with its architecture, cuisine and cultural values and what steps should be taken to create a brand city with experts from different fields.
 

Moderators

Melda Yücel Kocaalp

NTV Economy Producer and Broadcaster

Speakers

Aydan Volkan

Founding Partner of Kreatif Architects

Aylin Yazıcıoğlu

Chef, Owner Nicole Restaurant Istanbul

Ebru Kerimoğlu

Assoc. Prof. Dr. ITU, Urban and Regional Planning Department

Elif Dağdeviren

Journalist and Film Producer

Kerem Gökçe

Director of Domestic Tours of Jolly

Prof. Dr. Necmi Karul

Member of Istanbul University Prehistory Department , Göbeklitepe Scientific and Coordination Commission

Travelling with VR

Explore the World at EMITT!
 
Are you ready to look at the world from a completely different perspective?
We are going to present the whole world in front of your eyes on our opening day. Take a tour at the streets of Tokyo, take your place at a game in Hong Kong Stadium, glide over the Colosseum.
All the routes you have been wondering about are in fact waiting for you at EMITT, just a step away from you.

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

We Are Bringing the Mona Lisa: Beyond the Glass Exhibition to You!
 
Mona Lisa: Beyond the Glass exhibition is the first ever Virtual Reality experience presented by Louvre Museum. The Louvre Museum allows the visitors to go through a much more enriched personal experience with the world's most famous painting, while creating a whole new way to reach people inside and outside the building. Virtual reality technology allows you to examine the fine details of the painting, which was painted on a wooden panel, with a closer look and to observe the texture of the wooden panel and the cracks on it through the layers of paint.
 
The fact that the Louvre Museum and Mona Lisa, the brand values of which are quite high, are relying on technology is an important indicator of the key role digitalization plays in tourism.
 
We are waiting for all the tourism professionals to experience the Mona Lisa: Beyond the Glass exhibition free of charge in our VR area on the second day, where we will discuss issues regarding branding and digitalization at the conference stage. Don’t miss out on the chance to be inspired at this exhibition on how you may integrate VR technology and more into your business!

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Göbeklitepe, which is considered to be the first and the oldest temple in the world, is one of the most prominent subjects of the last period.

With the announcement of 2019 as the “Year of Göbeklitepe”, a case study on Göbeklitepe will be made at the EMITT Conference Stage and the digital temple based on Göbeklitepe will be open to visitors at the VR Zone, which we will build in cooperation with HTC Vive. With this experience, which will be offered free of charge to both the professional visitors and the general public, it will be possible to experience the forbidden places in Göbeklitepe with VR. Göbeklitepe VR content has been developed by our Digital Content Partner Reo-Tek.


In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Reach the Peak on the Last Day of EMITT!
 
Since the first climbers reached its peak in 1953, only 5,000 people in the world, where billions of people have lived, have been able to climb this mountain. Discover what's going on in the summit with Everest VR in EMITT’s warm environment along with highly realistic and impressive visuals.
 
You can experience Everest in 5 iconic scenes. Prepare for your expedition at Basecamp, traverse the terrifying Khumbu Icefalls, overnight at Camp 4, ascend the perilous Hillary Step, and finally conquer the summit of Everest.
 
It will be very enjoyable to even watch the Everest Experience, which is the utmost virtual reality experience, on the giant screen at our Conference Stage.

In collabration with:

 

Moderators

Batuhan Başal

Country Manager , HTC Turkey

ENHANCED HISTORICAL REALITY WITH GOART

Organisation: RoofStacks

 

Travelling with VR

Explore the World at EMITT!
 
Are you ready to look at the world from a completely different perspective?
We are going to present the whole world in front of your eyes on our opening day. Take a tour at the streets of Tokyo, take your place at a game in Hong Kong Stadium, glide over the Colosseum.
All the routes you have been wondering about are in fact waiting for you at EMITT, just a step away from you.

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

We Are Bringing the Mona Lisa: Beyond the Glass Exhibition to You!
 
Mona Lisa: Beyond the Glass exhibition is the first ever Virtual Reality experience presented by Louvre Museum. The Louvre Museum allows the visitors to go through a much more enriched personal experience with the world's most famous painting, while creating a whole new way to reach people inside and outside the building. Virtual reality technology allows you to examine the fine details of the painting, which was painted on a wooden panel, with a closer look and to observe the texture of the wooden panel and the cracks on it through the layers of paint.
 
The fact that the Louvre Museum and Mona Lisa, the brand values of which are quite high, are relying on technology is an important indicator of the key role digitalization plays in tourism.
 
We are waiting for all the tourism professionals to experience the Mona Lisa: Beyond the Glass exhibition free of charge in our VR area on the second day, where we will discuss issues regarding branding and digitalization at the conference stage. Don’t miss out on the chance to be inspired at this exhibition on how you may integrate VR technology and more into your business!

In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Göbeklitepe, which is considered to be the first and the oldest temple in the world, is one of the most prominent subjects of the last period.

With the announcement of 2019 as the “Year of Göbeklitepe”, a case study on Göbeklitepe will be made at the EMITT Conference Stage and the digital temple based on Göbeklitepe will be open to visitors at the VR Zone, which we will build in cooperation with HTC Vive. With this experience, which will be offered free of charge to both the professional visitors and the general public, it will be possible to experience the forbidden places in Göbeklitepe with VR. Göbeklitepe VR content has been developed by our Digital Content Partner Reo-Tek.


In collabration with:

Moderators

Batuhan Başal

Country Manager , HTC Turkey

Travelling with VR

Reach the Peak on the Last Day of EMITT!
 
Since the first climbers reached its peak in 1953, only 5,000 people in the world, where billions of people have lived, have been able to climb this mountain. Discover what's going on in the summit with Everest VR in EMITT’s warm environment along with highly realistic and impressive visuals.
 
You can experience Everest in 5 iconic scenes. Prepare for your expedition at Basecamp, traverse the terrifying Khumbu Icefalls, overnight at Camp 4, ascend the perilous Hillary Step, and finally conquer the summit of Everest.
 
It will be very enjoyable to even watch the Everest Experience, which is the utmost virtual reality experience, on the giant screen at our Conference Stage.

In collabration with:

 

Moderators

Batuhan Başal

Country Manager , HTC Turkey