6 - 9 February 2024 • TUYAP Fair & Congress Centre

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About Events

The 27th Eastern Mediterranean International Tourism and Travel exhibition, EMITT, which will be held at TÜYAP Convention and Exhibition Center between 6 - 9 February 2024, is preparing to offer a platform for all national and international stakeholders of the tourism sector to create sustainable collaborations and to welcome its valuable visitors. 

Be a part of our inspiring events offered by EMITT to learn about the innovations in every field of the sector, meet tour operators and service producers, make new business contacts, and meet the organizations and individuals that shape the sector under the same roof!

Despite the economic and environmental impacts all over the world, Turkish Tourism managed to exceed the figures of 2019 before the pandemic period, as targeted in 2023. Turkish tourism plans to reach 63 million tourists and 60 billion dollars in tourism revenues this year with its policies and innovative promotion-marketing activities that will be implemented in a way to cover the whole sector by anticipating all kinds of positive and negative factors that may be experienced for 2024. 

Priority policies for 2024;

• Foreign currency earning service trade based on productivity and competitiveness in tourism will be supported,
• In order to diversify tourism and spread it to 12 months and the whole country, promotional activities for alternative tourism products will be carried out primarily for the upper income group of countries that are emerging markets in the world,
• In order to increase the quality of services in tourism, qualified employment opportunities for personnel working in the sector will be expanded throughout the year, 
• In order to maintain high service quality in the tourism sector, reduce unregistered activities and increase tourism revenues, necessary legislative arrangements will be put into practice on issues such as the certification of accommodation through daily housing rentals,
• Promotion and marketing activities will be increased within the scope of health tourism, sports tourism and cultural tourism, and activities to increase service income will be organized and supported.

Within the framework of all these developments and expectations, in order to understand the targets well and bring the right content together with the relevant professionals;

The 2024 edition of the Eastern Mediterranean International Tourism and Travel Exhibition - EMITT, one of the 5 largest tourism exhibitions in the world, will bring together the agenda of tourism and the actions required to achieve the 2024 targets as a sector with many expert speakers from the public and private sectors with the comprehensive Event Programme, which is organized simultaneously with the exhibition. 

In addition to creating many cooperation opportunities, EMITT events will play a guiding role for sustainable tourism investments and projects by showing the sector a realistic vision of the future. Shaped around the agenda of the tourism sector, the sessions will also be a leading idea and information sharing platform where many innovative projects and ideas of companies leading the sector such as environmental awareness, digitalization, branding, sustainability and many more will be shared.


Under different themes, the main topics of the EMITT 2024 Conference Stage Sessions will be the climate crisis and its effects on tourism, promotion and branding projects, Turkey's policies and incentives to be provided in health, sports and cultural tourism, the latest travel technologies, the new definition of luxury in tourism, local tourism practices.


During EMITT's traditional special exhibition tours, industry professionals and influencers will visit the exhibitor booths, learn about the brands and their work, share their own experiences and create an interactive and inspiring idea sharing platform.


Panels and conversations will be held on the main event stage on the sector agenda and experiences with local and foreign travel influencers who contribute to the development of brands and regions in the tourism sector with their promotional activities and content sharing on social media platforms for the tourism sector. 


Participating Travel Technologies companies will discuss their new applications and new trends that will take customer experience and satisfaction to the next level on the main event stage with presentations full of good examples. 


On the performance stage to be set up in the Main Foyer, you can watch performances such as "Music Concerts, Folkloric Dances" organized by the participating countries and municipalities.

You can participate in events such as "Promotional Cocktails, Press Receptions, Gift Giveaways, Influencer Invitations" organized by exhibitors, tour operators and resorts within their own booths.