Event Programme

OPENING SPEECH: TOPIC OF THE DAY: TURKIYE’S HEALTH TOURISM ROAD MAP

In Collaboration with:

Speaker

Tarık Sönmez

General Manager of International Services Trade Directorate, Ministry of Trade of the Republic of Türkiye

GOVERNMENT INCENTIVES IN TURKIYE FOR HEALTHCARE TOURISM SERVICES BEYOND BORDERS

In Collaboration with:

Speaker

Özgün Özenci

Trade Specialist of International Services Trade Directorate, Ministry of Trade of the Republic of Türkiye

HEALTH TOURISM TRENDS: GROWTH OPPORTUNITIES AND STRATEGIES

Speaker

Çiğdem Canatan

Google Türkiye Tourism Industry Manager

FROM LOCAL EXCELLENCE TO GLOBAL IMPACT: TURKIYE'S HEALTHCARE TOURISM SERVICES EXPORT JOURNEY

Moderator

Özgür Öztan (Doç Dr.)

Chairman of TOBB Turkey International Health Tourism Council, HLC Health Group Founder

Speakers

Alperen Kaçar

Deputy General Manager of International Services Trade Directorate, Ministry of Trade of the Republic of Türkiye

İdris Sarıaydın

Acıbadem Health Group Govt. Incentives Deputy Director, Services Exporters’ Association, Supervisory Board Member

Şehnaz Atak Askeroğlu

Askeroğlu Health Group Co-Founder, CEO

Hediye Güral Gür

NG Sapanca & Enjoy Hotels GM

Zeki Hozer (Dr.)

Health Tourism Commission President of ETIK, Megapol Holding Board Member

GOOGLE ARTS AND CULTURE TREASURES OF TÜRKİYE’S PROJECT: THE DIGITAL REFLECTIONS OF TURKEY'S HISTORY, ART, AND CULINARY HERITAGE

In Collaboration with:

Moderator

Zeynep Güven

Google Türkiye Government Affairs and Public Policy Manager

Speakers

Bülent Gönültaş

Deputy General Manager of General Directorate of Cultural Heritage and Museums

Ceylan Şensoy

TGA Product Marketing Director

Gülseher Gürgen

Museum Researcher at General Directorate of Cultural Heritage and Museums

Serkan Emir Erkmen

Deputy General Manager of General Directorate of Research & Training

DEVELOPING DESTINATIONS AND COOPERATION STRATEGIES WITH SUSTAINABLE TOURISM PRINCIPLES

• Planning, Development, and Management Based on Principles of Sustainable Tourism
  
• Collaborative Growth among Various Stakeholders in Touristic Regions or Destinations
  
• Destinations Evolving with Sustainability Principles Encompassing Environmental, Social, and Economic Dimensions
  
• Good Practices for Integrating Activities in Harmony with Natural and Cultural Resources
  
• Ways to Minimize the Negative Impacts of Tourism
  
• Initiatives Ensuring Preservation of Local Communities and Natural Environment
  
• Sustainable Utilization of Cultural Heritage
  
• Tips for Fair Distribution of Economic Benefits in the Tourism Sector
  
• Strategic Approaches to Preserve the Long-term Health, Appeal, and Competitiveness of Destinations

In Collaboration with:

Moderator

Deniz Dikkaya

Divan Hotels Sales Director, Radio Programme Producer

Speakers

Bihter Ayyıldız

PlumeMag & Green Up Meetings Founder, Sustainability Disruptor and Entrepreneur

Eylem Eren

Mersin Metropolitan Municipality Manager of Tourism Dept.

DISCOVER THE MYSTICAL BEAUTIES OF EGYPT!

Speakers

Amr M El Kady

Chief Executive officer of the Egyptian Tourism Authority

THE MEGADIVERSE LAND: VENEZUELA AS A DESTINATION HUB TO NATURE LOVERS

Speakers

Leticia Gomez

Vice Minister of Venezuela International Tourism

MUNICIPAL INCENTIVE TIPS: THE BURSA MODEL TO STRENGTHEN TOURISM

Speakers

Abdülkerim Baştürk

Bursa Metropolitan Municipality Foreign Relations & Tourism Dept. Head

AI IN ACTION: SMART TRAVEL TECH LOOP

• Data/Big Data Management in the Travel Technologies Ecosystem
  
• The Relationship Between Data Technologies and Artificial Intelligence
  
• Applications of Artificial Intelligence in Hotel and E-commerce Technologies
  
• Technologies Shaping Travel: Artificial Intelligence and Data
  
• How does the cycle work in the relationship between data management and product technologies?
  
• Technologies Shaping Travel: Artificial Intelligence and Data
  
• Technological Journey: Artificial Intelligence Strategies and Data Cycle Relationships
  
• What can be done to ensure the effective functioning of the cycle for data and product fueled by artificial intelligence in travel technologies?

Moderator

Ahmet Can

NTV Tekno Hayat Technology Writer, TV Presenter / NTV Techno Life

Speakers

İdil Kesten

Gemius Country Manager

Selin Yiğitkuş

Booklogic, Digital Marketing Director

DIGITAL TRANSFORMATION: SALES INNOVATION AND CUSTOMIZATION

• The technologies operationalized by tour operators
  
• Topics expected to bring innovation in the sector in the new era
  
• Innovative efforts expected from travel technologies to enhance the sales force of tour operators and agencies
  
• What should be the next steps in travel technologies to increase the sales force for tour operators?
  
• Creating a Personalized Travel Experience with Digital Transformation: Sales Strategies for Tour Operators
  
• Personalized Travel with Digital Transformation: Sales Strategies for Tour Operators

Moderator

Bahar Akıncı

Gazete Oksijen Journalist, Travel Writer

Speakers

Aykut Küçük

Prime Travel, Head of Contracting

Burcu Aygün

Exely Strategic Business Development Manager

Çağlar Bağıbala

Yolcu 360, Business Development Director

INCREASING THE SUSTAINABLE POTENTIAL OF TOURISM: STATE POLICIES, INVESTMENT STRATEGIES AND INCENTIVE PRACTICES

• What are the incentive applications, allocation conditions, and guidelines for lands allocated for tourism? Proper informing of new tourism modeling products within the framework of allocation, incentives, regulations, and laws.
  ​​​​​​​
• Tourism models that are harmonious with the environment and nature, diversified.
  
• Are government incentives one of the ways to help people capitalize on forgotten or undervalued treasures?
  
• What are the sustainability criteria for incentives? Waste management, demountable construction, water and energy management, customer experience, etc.

Speaker

Barış Can Üstüntaş

President of the Board of Controllers of General Directorate of Investment and Enterprises, Ministry of Culture and Tourism of the Republic of Türkiye

THE IMPACT OF GREEN TRANSFORMATION ON THE TOURISM INDUSTRY: OPPORTUNITIES FOR BUSINESSES

Speaker

Nazlı Coşkun

Türkiye İş Bankası SME Banking Marketing Department , Unit Manager

ECO-EXPERIENCES: HARMONIZING CULTURE, HERITAGE, AND GREEN INVESTMENTS IN TOURISM

• Low investment cost, high impact new generation tourism
  
• Green future travel trends: environmentally conscious investments
  
• Opportunities for businesses in green tourism
  
• Tourism in the climate crisis – climate-friendly business models
  
• Groundbreaking boutique facilities

• Diversified new tourism trends

• Nature-friendly, green investments offering eco-friendly experiences and services
  
  
• Sustainable strategies for investors
  
  
• Ancient cities, modern sustainability

In Collaboration with:

Moderator

Cem Kınay (Dr.)

Anatolity Founder, Futurist, Experience Designer

Speakers

Emre Arolat

Emre Arolat Architecture, Architect

Emre Oral

Palivor Farm Co-Founder, Architect

Özgün Gürlen Akbayır

Grandma`s Wonderland, Founder - Hotelier&Restaurateur, Farmer&Producer

BEYOND LIKES: INFLUENTIAL STORYTELLING IN TOURISM PROMOTION

In Collaboration with:

Moderator

Murat Z. Özbilgi

Gezimanya Co-Founder

Speakers

Alex Chacon

Film Maker & Social Media Influencer

Esra Kaluç

IGA Istanbul Airport Digital Media Chief

Oğuz Otay

Radio Host, Traveler & Content Creator

Seymen Bozaslan

Traveler, Photographer & Writer