About Events 2025

The 28th East Mediterranean International Tourism and Travel Exhibition (EMITT), held on 5–7 February 2025 at the TÜYAP Fair & Congress Center, brought together national and international stakeholders of the tourism industry, hosting productive partnerships and welcoming industry professionals. With strong interest from sector leaders, the exhibition offered visitors the chance to discover the latest trends and business opportunities.
Held concurrently with the exhibition, the EMITT 2025 Event Programme contributed to solution-oriented approaches addressing the issues that have negatively affected the tourism sector. Implemented under the theme “Redefining Tourism”, the programme featured inspiring sessions that guided professionals in building actionable roadmaps for the future.

WHAT DID THE EMITT 2025 EVENT PROGRAMME CONTRIBUTE TO THE INDUSTRY?

Significant conferences were delivered in line with the shared responsibility of shaping the future of tourism amid global crises and environmental challenges.
In the process of redefining tourism, a bold and innovative roadmap was created—not only to respond to today’s crises, but also to build a sustainable future.
While confronting the destructive impacts of the climate crisis, wars, and overtourism, strong collaborations were forged among industry players, with productive discussions to build a more resilient and positive tourism model.
Beyond striving for zero waste, a mindset that adds value to nature and society, strengthens tourism, and delivers innovative solutions was embraced—and tangible steps were taken.
New market opportunities were explored through creative tourism products, and partnerships were formed to help shape the sector’s future.
Leaders who are boldly driving this transformation provided crucial connections that will steer the future of tourism.
Emphasising that tourism is not only an experience but also a responsibility, the programme helped raise awareness among industry professionals.

About Events 2025

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