Why Exhibit?

International Tourism Exhibition, Istanbul

Why Exhibit at EMITT 2027?

EMITT 2027 brings tour operators, travel agencies, hotels, destinations and international buyers together under one roof in Istanbul. On a platform that has earned the industry's trust for many years, open up new markets, meet decision makers face to face and start shaping your 2027 season partnerships today.

Book Your Stand for 2027

International industry professionals meeting at exhibitor stands at the EMITT tourism fair

The numbers behind EMITT's business impact

For many years, EMITT has been a trusted platform where strategic partnerships are built. Our exhibitors' expectations confirm it.

€510M
Expected business volume
89%
Exhibitors expecting a return on investment
87%
Exhibitors reaching orders or preliminary agreements

EMITT 2026 results Every tourism stakeholder under one roof

28Countries
552Exhibitors
19,849Visitors
300+Hosted tour operators

More Than an Exhibition: Where New Business Opportunities Meet

Fit months of outreach into a few days. At EMITT 2027 you can assess tourism business opportunities on site and meet the right counterparts in the same hall.

New Markets
Open Up New Markets

Build new business connections with international visitors, tour operators and industry professionals.
Decision Makers
Meet Decision Makers

Talk directly with the professionals who shape purchasing and partnership decisions.
Global Visibility
Strengthen Your Brand on the International Stage

Increase the visibility of your brand, destination or services.
New Partnerships
Build New Business Partnerships

Develop commercial relationships with professionals from every part of the tourism industry.
Market Position
Strengthen Your Market Position

Take your place on a strong business platform where competitors, industry leaders and new trends come together.

Global network

Meet Tourism's Global Network in Istanbul

EMITT brings tourism professionals, destinations, tour operators, hotels, travel agencies and buyers from many countries together in the same halls. In Istanbul, where Europe meets Asia, the international connections you are looking for are just a few aisles away.

28 participating countries

300+ hosted tour operators

Tourism professionals from different countries in a business meeting at EMITT — Istanbul, 41.01° N / 28.98° E

Who Will You Meet?

EMITT 2026 welcomed 19,849 industry professionals and holidaymakers, from tour operators, travel agencies and hotels to airlines, accommodation providers, transport companies, IT, gastronomy and health tourism.

Tour Operators
Travel Agencies
Hotels & Accommodation Brands
Destinations
Travel Technology
Airlines & Transport
Corporate Travel Professionals
International Buyers
Tourism Investors
Industry Decision Makers

A busy EMITT exhibition aisle with international participants holding B2B meetings — New connections. New markets. New opportunities.

Hear from our exhibitors

From organisations that have exhibited for years to technology companies taking part for the first time, our exhibitors describe the business results EMITT delivers.

A still from the EMITT exhibitor interviews video

Watch the video Exhibitor Interviews 2026, Part 1

When we joined EMITT 2026, our main targets were public institutions and private companies in Türkiye. But visitors also came from other countries, across Europe and the Middle East. We had particularly intensive contacts with Bulgaria and Greece. For us, EMITT is a fair where we hold B2B meetings with executives, manage projects and see real returns. If you want to meet company executives directly in B2B meetings, discuss project management one-on-one and get to know new markets, you should definitely take part.

Ayşe Berra Mutlu Operations Manager, Mobilchef Endüstriyel Çözümleri San. ve Tic. A.Ş.

Over the years, the relationships we have built here have brought us significant business volume. We met most of the companies that bring European tourists to Türkiye right here. The countries we work with most include Germany, the Netherlands, the UK, Poland, Lithuania, the Czech Republic and Italy. My advice to anyone considering EMITT: treat it as a long-term marketing plan and commit for at least four to five years. Do that, and I can guarantee you will see serious results. We will be here again next year, and we look forward to seeing everyone.

Kamil Hınık Sales & Operations Manager, Sanda Turizm

We made contact with many companies from Eastern Anatolia, Southeastern Anatolia and the Eastern Black Sea region. EMITT is an international bridge: here we had the chance to meet with Serbia, North Macedonia, Montenegro and several Arab countries. Tour operators, travel agencies and many other companies got in touch with us. With the quality it has built over the years, EMITT is, for us, the centre of world tourism.

Edib Kurtovic Operations Manager, Anadolu Balkan Tur

Stand booking is open