Azerbaijan Participates in EMITT with a National Pavilion

5 - 7 February 2026 • IFM (Istanbul Expo Center)

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Azerbaijan Showcases Its Tourism Potential at EMITT with a National Pavilion

EMITTISTANBUL.COM
As one of the leading international meeting points of the global tourism industry, EMITT, brings together destinations, tourism authorities, and industry professionals from around the world.

Participating with a national pavilion, the Azerbaijan Tourism Board uses EMITT as a strategic platform to strengthen existing partnerships, develop new business connections, and further position Azerbaijan as an attractive destination for the Turkish and international markets. In the interview below, Rurlan Alizade, Director of the Azerbaijan Tourism Board’s Istanbul Representative Office, shares insights into Azerbaijan’s tourism strategy, objectives, and expectations from EMITT.

Could you give us an overview of your activities and objectives?

At the Azerbaijan Tourism Board, our activities focus on promoting Azerbaijan as a competitive tourism destination through targeted marketing, international exhibitions, and strategic partnerships. We showcase the country’s rich cultural heritage, diverse tourism products, and natural attractions to key markets. Our objectives are to increase inbound tourism, strengthen Azerbaijan’s destination brand, diversify source markets, and support sustainable growth within the tourism sector.

Could you briefly talk about your reasons for joining EMITT?

We are joining EMITT to strengthen relationships with existing partners, develop new business connections, and generate new leads, as Türkiye is one of our key source markets for inbound tourism to Azerbaijan.

What are your thoughts about EMITT and what are your expectations from the exhibition?

We view EMITT as a platform to connect with key industry stakeholders and gain insights into market trends. Our expectations are to strengthen partnerships, generate new business opportunities, and further position Azerbaijan as an attractive destination, particularly for the Turkish market.

Why do you think industry professionals should visit EMITT?

EMITT, as the largest tourism exhibition in Türkiye, provides industry professionals with a platform to engage with key stakeholders, gain insights into emerging tourism trends, and explore new partnership and business opportunities in the regional markets.