Explore what Pickalbatros Hotels and Resorts offer at EMITT 2025!

The leading tourism exhibition in Türkiye and the surrounding region, EMITT, is preparing to open its doors on February 5th.
Pickalbatros Hotels & Resorts is waiting to meet tourism industry professionals and holiday makers at this year’s EMITT, which will be held from 5 – 7 February. With 35 hotels and resorts, the chain is exhibiting at EMITT second year in a row after a successful first time. We spoke to Mohamed Eid Soliman, the Regional Marketing and Events Director of Pickalbatros Hotels & Resorts about their activities and why they think EMITT is good for their business.
Could you give us an overview of your activities and objectives?
Since 1992, Pickalbatros Hotels & Resorts has brought a new level of luxury to Egypt and Morrocco. With 35 hotels and resorts and plans for 40 by 2025, we are a trusted name in the industry. Located in beautiful destinations like Hurghada, Marsa Alam, Sharm El Sheikh, North Coast, Marrakech and Agadir; our hotels offer mesmerizing views of the Red Sea and the Atlantic Ocean in the stunning coastal regions of Morocco. From Bed and Breakfast to Ultra All-Inclusive, we cater to all age groups. With top-notch service, exquisite decor, and memorable dining experiences, we make every guest feel special.
Our chairman, Kamel Abou-Aly, is recognized for his influence in the tourism sector. We focus on international entertainment, cuisines, and quality in our 18,000+ rooms. With over 12,000 employees, we are dedicated to creating unforgettable experiences. Choose Pickalbatros Hotels and Resorts for unparalleled luxury and hospitality.
Could you briefly talk about your reasons for joining EMITT?
We’re displaying at EMITT 2025 for the second year in a row to spread awareness about our amazing destinations in Egypt & Morocco. Therefore, we’re here to invite all Turkish travelers to visit Sharm El Sheikh – which was selected as Top Trending Destination for 2025 by TripAdvisor; Hurghada and Marsa Alam which was considered as one of the top destinations for underwater activities like diving and snorkeling; and also, Marrakech which was selected as number 1 on Africa Top Destination for 2025 by Tripadvisor.
What are your thoughts about EMITT and what are your expectations from the exhibition?
Because last year we had one of the best experiences displaying at international tourism exhibition, we expect more professional & B2B meeting this year and business matching with professional Turkish travel agencies to visit Egypt, as a jewel of global tourism, epitomized this resurgence. Its tourism industry has made a remarkable comeback in 2024, surpassing pre-pandemic levels and solidifying its position as one of the world’s top travel destinations. Following years of challenges brought on by the Covid-19 pandemic, the sector’s recovery has not only revitalized the economy but also underscored Egypt’s enduring appeal to global travelers.
Why do you think industry professionals should visit EMITT?
Turkish outbound market is important to Egypt as Turkish tourists now can obtain Egypt entry visa upon arrival without age restriction. And visiting EMITT will give all professionals more opportunities for networking and business matching before the summer season.
What’s your new opening for 2025?
We’re displaying at EMITT 2025 to announce about new opening this year in February of our amazing resort at Makadi Bay – Hurghada, also of our super spa resort at Agadir on April 2025 and of our sport & family resort in Marrakech on May 2025.
Explore destinations from around the world, grow your business leads or make your next holiday plan at EMITT 2025. Complete your visitor registration today.
Pickalbatros Hotels & Resorts is waiting to meet tourism industry professionals and holiday makers at this year’s EMITT, which will be held from 5 – 7 February. With 35 hotels and resorts, the chain is exhibiting at EMITT second year in a row after a successful first time. We spoke to Mohamed Eid Soliman, the Regional Marketing and Events Director of Pickalbatros Hotels & Resorts about their activities and why they think EMITT is good for their business.
Could you give us an overview of your activities and objectives?
Since 1992, Pickalbatros Hotels & Resorts has brought a new level of luxury to Egypt and Morrocco. With 35 hotels and resorts and plans for 40 by 2025, we are a trusted name in the industry. Located in beautiful destinations like Hurghada, Marsa Alam, Sharm El Sheikh, North Coast, Marrakech and Agadir; our hotels offer mesmerizing views of the Red Sea and the Atlantic Ocean in the stunning coastal regions of Morocco. From Bed and Breakfast to Ultra All-Inclusive, we cater to all age groups. With top-notch service, exquisite decor, and memorable dining experiences, we make every guest feel special.
Our chairman, Kamel Abou-Aly, is recognized for his influence in the tourism sector. We focus on international entertainment, cuisines, and quality in our 18,000+ rooms. With over 12,000 employees, we are dedicated to creating unforgettable experiences. Choose Pickalbatros Hotels and Resorts for unparalleled luxury and hospitality.
Could you briefly talk about your reasons for joining EMITT?
We’re displaying at EMITT 2025 for the second year in a row to spread awareness about our amazing destinations in Egypt & Morocco. Therefore, we’re here to invite all Turkish travelers to visit Sharm El Sheikh – which was selected as Top Trending Destination for 2025 by TripAdvisor; Hurghada and Marsa Alam which was considered as one of the top destinations for underwater activities like diving and snorkeling; and also, Marrakech which was selected as number 1 on Africa Top Destination for 2025 by Tripadvisor.
What are your thoughts about EMITT and what are your expectations from the exhibition?
Because last year we had one of the best experiences displaying at international tourism exhibition, we expect more professional & B2B meeting this year and business matching with professional Turkish travel agencies to visit Egypt, as a jewel of global tourism, epitomized this resurgence. Its tourism industry has made a remarkable comeback in 2024, surpassing pre-pandemic levels and solidifying its position as one of the world’s top travel destinations. Following years of challenges brought on by the Covid-19 pandemic, the sector’s recovery has not only revitalized the economy but also underscored Egypt’s enduring appeal to global travelers.
Why do you think industry professionals should visit EMITT?
Turkish outbound market is important to Egypt as Turkish tourists now can obtain Egypt entry visa upon arrival without age restriction. And visiting EMITT will give all professionals more opportunities for networking and business matching before the summer season.
What’s your new opening for 2025?
We’re displaying at EMITT 2025 to announce about new opening this year in February of our amazing resort at Makadi Bay – Hurghada, also of our super spa resort at Agadir on April 2025 and of our sport & family resort in Marrakech on May 2025.
Explore destinations from around the world, grow your business leads or make your next holiday plan at EMITT 2025. Complete your visitor registration today.