By participating in EMITT 2026, Italy aims to strengthen its relationship with Turkey and showcase its tourism offer. In 2025, airport arrivals from Turkey to Italy were over 215,000, an increase of 5.8% in the first quarter of 2026. Most arrivals are from Istanbul. They are mainly leisure trips, lasting an average of 8 nights. Groups of 2 people and individual travelers are the most common, while the best-loved destinations are Lazio, Lombardy and Veneto. Total tourist spending in 2024 was €464 million.