The Thracian Plain and Plovdiv are popular destinations for wine tourism. Here, some of the best winemakers have cultivated their grape varieties since Antiquity, over 5,000 years ago. Plovdiv also offers a truly remarkable culinary experience. The city hosts a number of major annual events for wine enthusiasts and professionals, where both wine and fine cuisine attract many fans. In 2025, Plovdiv was named the "Best Wine Capital of Europe" by the tourist organization European Best Destinations.