5 - 7 February 2025 • TUYAP

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Hear why Sixt rent a car has chosen EMITT for their business

EMITTISTANBUL.COM
EMITT 2024 is opening its door on February 6th.

Leading brands and new players from tourism and travel industry are preparing to meet EMITT’s visitors. One of these brands is the Turkish leg of Sixt rent a car.

Director of Rent a Car, Eylem Özyılmaz answered our questions about their activities and why they have chosen EMITT for their business.

Can you tell us about your company and your activities?

Our company was founded in 1992 and has been representing Sixt Rent a Car, a global rent a car brand based in Germany, in Turkey since 2008. As one of the leading international companies in rent a car industry, we bring together solutions with regards to all mobility needs of our customers and continue our strong presence in the industry with our daily, monthly, yearly rental and subscription services.

Why have you chosen EMITT?

EMITT is one of the biggest tourism exhibitions in the world, therefore the opportunity to meet tourism professionals and potential new business partnerships are quite important to us. We care about rent a car companies exhibiting at the exhibition due to our belief that short term car rentals are important part of tourism. Additionally, participating at EMITT and similar exhibitions is a part of our mid to long term brand awareness strategy.

What are your expectations from EMITT?

EMITT has great importance because it is an international organization. It becomes a crucial meeting point with the exhibitors from many regions of Türkiye. It will be valuable for us to meet brands and corporate companies that are known in the tourism industry and create new partnerships. We also get the chance to check the pulse of the industry to understand its mood and make our predictions accordingly.

Why should industry professionals visit EMITT?

It being an international tourism and travel exhibition and hosting industry professionals from around the world create a space for holiday makers. Like all other industries, our industry has meeting points as well. EMITT is one of the leading ones. Therefore, it can be said that exhibiting or attending the exhibition is one of the ways industry professionals could show how much they care about the industry.

What is your evaluation of the past year of tourism industry? Do you have any predictions for 2024?

2023 was quite lively due to the post-pandemic demands getting reenergized, at least as far as our industry goes. Despite the war and conflicts in nearby regions, holiday demands continued, and it was a year where it was hard to meet the demand. We had difficulties in terms of pricing due to the increase in inflation and unpredictability in consumer behavior. We predict that 2024 won’t be the same, but still similar to 2023. However, we are making our game plans against all kinds of fluctuations.

EMITT 2024 is opening its door on February 6th. Complete your visitor registration today and explore the tourism and travel industry in depth.