Interview: A brief look at Turkish tourism with ForwardKeys Head of Market Intelligence
Juan A. Gómez García, Head of Market Intelligence and Insights at ForwardKeys, who will be speaking at EMITT’s Event Programme this year at his session titled: Charting New Routes: Traveler Behaviour & Trends Shaping Travel In 2024 answered our questions about tourism in Turkey ahead of the exhibition.
What are the global challenges and advantages for Turkey in achieving its tourism revenue target of 60 billion dollars in 2024, according to research by ForwardKeys?
ForwardKeys' analysis of Turkey's tourism revenue target this year in the current global context reveals both challenges and advantages. Global economic conditions continue to pose a potential hurdle, with uncertainties in major tourist source markets impacting overall travel spending. Geopolitical and security concerns, also play a pivotal role in shaping tourist behavior. However, Turkey boasts significant advantages. Its rich cultural heritage and historical attractions provide a unique draw for travelers. Successful marketing initiatives and strategic campaigns contribute to enhancing Turkey's appeal. Investments in tourism-related infrastructure have created a positive impact on the overall tourism experience in recent years. Furthermore, diversifying tourism offerings beyond traditional sun & beach, such as adventure tourism and eco-tourism, are set to help broaden the destination's success. Collaborations with key stakeholders in the travel industry, including travel intelligence providers, will contribute to increase tourist arrivals and revenue.
Diversifying tourism in line with changing consumer trends and technological developments is of critical importance. In your opinion, what are the sector's needs for the future, especially considering the perspective of ForwardKeys?
From ForwardKeys' perspective, a proactive response to changes in consumer trends and technological developments from destinations and other tourism stakeholders is paramount. Emphasizing personalized experiences to meet emerging preferences, we advocate leveraging data analytics for targeted marketing and enhanced travel experiences. Sustainability is also taking center stage, urging destinations to adopt eco-friendly initiatives and champion responsible tourism practices. In essence, we underscore the importance of adaptability, technological integration, and a strong commitment to sustainability as key drivers for the future success of destinations.
As speakers at numerous fairs and conferences, you share forecasts and analyses from ForwardKeys. In your view, in which areas do events and specifically EMITT act as catalysts for achieving sector goals?
As representative of ForwardKeys attending events like EMITT, I recognize their important role in achieving sector goals. These gatherings provide invaluable networking opportunities, fostering collaborations that drive the industry forward. Additionally, events serve as knowledge-sharing hubs, where ForwardKeys' forecasts and analyses contribute to informed decision-making, enhancing the industry's collective understanding of market trends and facilitating strategic alignment. Furthermore, these platforms act as showcases for innovations and emerging technologies, encouraging the adoption of cutting-edge solutions to meet evolving consumer expectations.
You provide solutions such as for sustainable tourism and destination marketing for organizations. When we see such news from Forward Keys, (28) Post | LinkedIn >>> Do you have any inferences for Turkish Market? Any studies that you can share as examples maybe?
ForwardKeys provides solutions based on data analysis, offering tourism organisations and private companies in all continents the means for their tourism strategies and effective destination marketing. We often share insights on traveler behavior, booking trends, and successful case studies as examples of our approach. In the specific context of Turkey, we have recently placed the country among the top-performing global destinations in our rankings, using real-time data analysis to explain the factors influencing its prominence. Conversely, we have also analysed the aftermath of the [Kahramanmaraş] earthquake in early 2023, leveraging real-time data to understand the extent of its impact on arrivals in Istanbul and Turkey as a whole.
In your keynote presentation at EMITT titled "Charting New Routes: Traveler Behaviour & Trends Shaping Travel in 2024” - what aspects of the industry do you plan to discuss, and what messages do you aim to convey to those attending?
In my presentation at EMITT titled "Charting New Routes: Traveler Behaviour & Trends Shaping Travel in 2024," I plan to delve into various critical aspects shaping the present and future of the travel industry. I will commence by sharing recent research findings and insights into the global status of travel, offering attendees a comprehensive understanding of the industry's current landscape. This will include an analysis of destinations experiencing the fastest increase in interest and those emerging as the most in-demand. Additionally, I will shed light on emerging trends that are likely to shape the preferences of travelers in 2024. I will then delve on specific trends in Turkey and the opportunities and threats that lie ahead for the destination. The aim of my keynote is to provide attendees with valuable insights that will empower them to navigate the evolving landscape of the travel industry and make informed decisions in an ever-changing market.
You are invited to explore the big picture in tourism and travel industry at EMITT 2024 Event Programme with experts like Juan A. Gómez García and many more.
Register to attend today.
What are the global challenges and advantages for Turkey in achieving its tourism revenue target of 60 billion dollars in 2024, according to research by ForwardKeys?
ForwardKeys' analysis of Turkey's tourism revenue target this year in the current global context reveals both challenges and advantages. Global economic conditions continue to pose a potential hurdle, with uncertainties in major tourist source markets impacting overall travel spending. Geopolitical and security concerns, also play a pivotal role in shaping tourist behavior. However, Turkey boasts significant advantages. Its rich cultural heritage and historical attractions provide a unique draw for travelers. Successful marketing initiatives and strategic campaigns contribute to enhancing Turkey's appeal. Investments in tourism-related infrastructure have created a positive impact on the overall tourism experience in recent years. Furthermore, diversifying tourism offerings beyond traditional sun & beach, such as adventure tourism and eco-tourism, are set to help broaden the destination's success. Collaborations with key stakeholders in the travel industry, including travel intelligence providers, will contribute to increase tourist arrivals and revenue.
Diversifying tourism in line with changing consumer trends and technological developments is of critical importance. In your opinion, what are the sector's needs for the future, especially considering the perspective of ForwardKeys?
From ForwardKeys' perspective, a proactive response to changes in consumer trends and technological developments from destinations and other tourism stakeholders is paramount. Emphasizing personalized experiences to meet emerging preferences, we advocate leveraging data analytics for targeted marketing and enhanced travel experiences. Sustainability is also taking center stage, urging destinations to adopt eco-friendly initiatives and champion responsible tourism practices. In essence, we underscore the importance of adaptability, technological integration, and a strong commitment to sustainability as key drivers for the future success of destinations.
As speakers at numerous fairs and conferences, you share forecasts and analyses from ForwardKeys. In your view, in which areas do events and specifically EMITT act as catalysts for achieving sector goals?
As representative of ForwardKeys attending events like EMITT, I recognize their important role in achieving sector goals. These gatherings provide invaluable networking opportunities, fostering collaborations that drive the industry forward. Additionally, events serve as knowledge-sharing hubs, where ForwardKeys' forecasts and analyses contribute to informed decision-making, enhancing the industry's collective understanding of market trends and facilitating strategic alignment. Furthermore, these platforms act as showcases for innovations and emerging technologies, encouraging the adoption of cutting-edge solutions to meet evolving consumer expectations.
You provide solutions such as for sustainable tourism and destination marketing for organizations. When we see such news from Forward Keys, (28) Post | LinkedIn >>> Do you have any inferences for Turkish Market? Any studies that you can share as examples maybe?
ForwardKeys provides solutions based on data analysis, offering tourism organisations and private companies in all continents the means for their tourism strategies and effective destination marketing. We often share insights on traveler behavior, booking trends, and successful case studies as examples of our approach. In the specific context of Turkey, we have recently placed the country among the top-performing global destinations in our rankings, using real-time data analysis to explain the factors influencing its prominence. Conversely, we have also analysed the aftermath of the [Kahramanmaraş] earthquake in early 2023, leveraging real-time data to understand the extent of its impact on arrivals in Istanbul and Turkey as a whole.
In your keynote presentation at EMITT titled "Charting New Routes: Traveler Behaviour & Trends Shaping Travel in 2024” - what aspects of the industry do you plan to discuss, and what messages do you aim to convey to those attending?
In my presentation at EMITT titled "Charting New Routes: Traveler Behaviour & Trends Shaping Travel in 2024," I plan to delve into various critical aspects shaping the present and future of the travel industry. I will commence by sharing recent research findings and insights into the global status of travel, offering attendees a comprehensive understanding of the industry's current landscape. This will include an analysis of destinations experiencing the fastest increase in interest and those emerging as the most in-demand. Additionally, I will shed light on emerging trends that are likely to shape the preferences of travelers in 2024. I will then delve on specific trends in Turkey and the opportunities and threats that lie ahead for the destination. The aim of my keynote is to provide attendees with valuable insights that will empower them to navigate the evolving landscape of the travel industry and make informed decisions in an ever-changing market.
You are invited to explore the big picture in tourism and travel industry at EMITT 2024 Event Programme with experts like Juan A. Gómez García and many more.
Register to attend today.