Sixt Rent a Car has secured its EMITT 2025 stand. Here’s why: - News

5 - 7 February 2025 • TUYAP

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Sixt Rent a Car has secured its EMITT 2025 stand. Here’s why:

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Key players from the tourism and travel industry and destinations from around the world have started securing their stands at the 2025 edition of EMITT.
One of these companies is the global rent a car company that’s based in Germany, Sixt Rent a Car. The company sees EMITT as an ideal platform for building new business partnerships and increasing brand awareness. Director of Rent a Car, Eylem Özyılmaz answered our questions about their activities, reasons for exhibiting and what they expect to get out of their participation.

Can you tell us about your company and activities?

Our company was founded in 1992 and has been the general representative of the Germany based global rent a car firm Sixt Rent a Car since 2008. As one of the leading international rent a car companies, with our daily, monthly, annual rent services and subscription services through our SIXT Plus brand; we continue our strong presence in the industry by gathering solutions aimed at our customers’ mobility needs under one roof.

Why have you chosen EMITT?

EMITT is one of the largest tourism exhibitions in the world; therefore, the chance to meet tourism professionals and creating new partnerships here are quite important to us. We care about rent a car companies appearing at the exhibition due to our belief in mobility services being an important part of tourism. Additionally, a part of our mid to long term strategies regarding our brand awareness is exhibiting at EMITT and other exhibitions.

What are your expectations from EMITT?

Because EMITT is an international organization, it matters a lot to our brand which operates in over 100 countries worldwide. With exhibitors from all around Türkiye, EMITT becomes a crucial meeting point. It will be valuable for us to create new partnerships by meeting renowned brands and corporate firms of the tourism industry. Getting to know exhibitors and visitors that are strong in their regions will contribute to our business plans in all of Türkiye. In addition to all of these, we get the chance to check the pulse of the industry to understand its morale and spirits; and make our predictions about the future accordingly.

Why should industry professionals visit EMITT?

EMITT being an international tourism and travel exhibition and that it hosts industry professionals from around the world create an avenue for tourism and travel lovers. Just like all other industries, our industry has meeting points too. EMITT is one of the prominent ones. Therefore, industry professionals participating as exhibitors or visitors can be seen as one of the ways they show the importance they give to the industry.

What are your views and predictions about the Turkish tourism and the industry in general?

Following 2023, which was a busy year after the pandemic, we expected 2024 to be calmer and we can say that it was. We can say that the most important bottleneck in the industry is the weakness of purchasing power against increasing costs. We experienced a season where plans that were made with an expectation of a high exchange rate according to the exchange rate predictions from the beginning of the year weren’t realized. 2025 seems like it will be a year where growth rate will stay below the potential within the context of the struggle against inflation. We expect a positive acceleration in the second half of the year which is exactly when our industry is most active. This is why we expect a lively 2025 where demand for mobility services will be high during high season.

Join Sixt Rent a Car at EMITT 2025 and experience the power of the exhibition’s highly targeted visitors and tour operators. Contact us today to discuss your participation options.