5 - 7 February 2025 • TUYAP

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With 27 Years of Experience and an Extensive Program, the EMITT Tourism Exhibition is Gearing Up to Lead the Sector

The 27th EMITT – Eastern Mediterranean International Tourism and Travel Exhibition, one of the world's five largest tourism exhibitions, is set to bring together global tourism professionals and holiday consumers in Istanbul from February 6 to 9, establishing industry trends through its comprehensive schedule of events for the 27th consecutive year.

EMITT – Eastern Mediterranean International Tourism and Travel Exhibition, held annually and recognized as one of the five largest tourism exhibitions globally, brings together over 30,000 industry professionals.

EMITT stands out as a platform that provides new business and cooperation opportunities for all exhibitors. Country pavilions, vacation destinations, summer and winter tourism, outdoor tourism spots, hotels, tourist centers, tour operators, and agencies regularly attend the event.
This year, the exhibition will see participation from over 300 buyers hailing from the Balkans, Middle East, and Central Asia while also playing host to exhibitors from various countries such as Germany, Bulgaria, Egypt, Iran, Japan, and Northern Cyprus.
EMITT 2024 is poised to contribute to the sector with an impressive event program that amalgamates 27 years of experience in the tourism sector and knowledge garnered from research and studies with its visitors.

The 26th EMITT Tourism Exhibition, which took place last year, hosted 28,815 visitors and nearly 600 exhibitors from 95 countries. More than a total of 150 hosted tour operators from 42 countries participated this year in the “Hosted Tour Operator” program, which is held every year within the scope of the exhibition, including key countries such as France, Tunisia, Canada, Bulgaria, Spain, England, Switzerland, Iran, Italy, Greece, Hungary, Singapore, and Azerbaijan.

This year, the exhibition aims to enhance the added value it contributes to the country's economy. Last year, the exhibition generated a business volume of over 500 million euros through the business opportunities it presented. This organization, which contributes to the continued growth and diversification of Turkish tourism, increases the touristic appeal of Türkiye by welcoming thousands of holiday consumers and sector professionals every year.
The exhibition will welcome thousands of holiday consumers interested in new and exciting travel opportunities offered by vacation destinations and travel companies around the world while also providing the opportunity to closely follow the latest developments in the tourism sector.

Throughout the four-day program, there will be the opportunity to engage with leading figures in the sector, sharing insights into industry trends and enlightening the anticipated course of tourism development in 2024.

Commencing on February 6, the exhibition will feature enriching panels on the 2023 Tourism Report in Türkiye and the World, 2024 Tourism Forecasts, and emerging trends. The day will conclude with a presidents' session, featuring the participation of industry leaders.
The second day of the exhibition will focus on health tourism policies, incentive practices, and a panel discussion spanning from local excellence to global impact, bringing together sector professionals.

On the third day, panels covering travel advice and sustainability will offer a unique perspective to exhibitors, with discussions on technological developments shaping the sector.
The closing day of the event will highlight success stories in sports, gastronomy, and cinema, accompanied by promotional speeches.

Calling attention to the fact that the 27th EMITT Exhibition made great contributions to Türkiye’s economy, tourism, and branding, EMITT Exhibition Director Hacer Aydın said,
“During the previous EMITT Exhibition, we shared our projections for the tourism industry in 2023 and beyond, focusing on solutions. With a total of 28,815 visitors from 95 countries, nearly 600 exhibitors, and the participation of five globally famous influencers, this organization attracted considerable international attention.

EMITT distinguished itself as a platform offering new opportunities for procurement, business development, and collaboration, as the B2B appointment system, designed to provide added benefits to our exhibitors and facilitate productive meetings, enabled advanced scheduling with over 150 hosted tour operators from 42 countries.

Our goals for 2024 encompass the diversification of tourism, the promotion of alternative tourism products, and the extension of tourism activities throughout the country for all 12 months of the year. We aim to enhance tourism by specifically targeting emerging markets globally, with a particular emphasis on countries in the upper-income bracket in distant markets, including America and the Far East. We firmly believe that extending the domestic tourism season to a year-round model will significantly contribute to boosting profitability and competitiveness in the sector.

The Ministry of Culture and Tourism's 2024 strategy will prioritize market diversification, with a primary focus on strategic markets like the United Kingdom, Western Europe, Eastern Europe, and the Turkic Republics.

While efforts to achieve the 2023 targets continue, our objectives for 2024 include reaching revenues of $59.6 billion, hosting 62.8 million tourists, and generating a per capita income of $950. China, the USA, South America, Scandinavia, the Gulf States, and the Far East stand out among the emerging markets.Consequently, EMITT remains committed to providing exhibitors with new cooperation opportunities and programs to fortify and diversify relations with these countries.

Together at our exhibition in 2024, we aspire to explore Türkiye's tourism prowess, specifically on key sector issues like digital technologies and sustainable tourism.”